Friday 18 January 2013

My First Ever Ad Film!!!!!

When i got a call to set stage for an ad film for a tile grout, i didnt even know what grout meant!!!
But i had the most satisfying work experience!! I had to prop a bathroom for a upwardly mobile, working single woman who had a cleanliness fetish!!
When i was shown the location, i was wondering how will we manage to even put a camera there, and to my utter astonishment an entire new bathroom was made overnite, from building the walls to laying of tiles , everything was made up in the drawing room of the house!!
Then started the process of collecting accessories. Like how all directors are, mine also had some very fixed ideas, has to be na as they are the ones who will translate it visually.Armed with my brief and some cool cash, i was told to shop!!It was great to be able to add elements to my directors visual expectations. I was able to deliver and more!!
On the day of the shoot, i started to set the things in its proper place,meanwhile the DOP(Director of photography)started to set his frames and angles of the film. I quickly realised that what items i had would not be enough to fill all the gaps on the film. No , my site was some 40km away from the city and not to forget it was 7 am ,thats where the challenge in filming is , i realised. We have to keep our heads and make do in the best possible manner and without loosing out on the brief, with what we have!!I enjoyed the entire experience from conceptualising to shopping and to prop setting, how to work with different people,learnt camera angles, how to find things to fill in the frame which were not previously discussed,how more is less on a shoot,what or who is a setting!!!
I loved the adrelanine, the rush, the thinking on your feet...
I shall post the videolink as soon as i get it from the firm...
What an experience!!!